About
I find clarity in complexity.
I’m Kristin Lavigne. For over a decade, I've built systems that scale—from analyzing satellite imagery at geospatial startups to leading multi-billion dollar P&Ls at Amazon. My work sits at the intersection of product strategy, AI transformation, and organizational design, always asking: What needs to be true for this to work at scale?
Before Amazon, I spent five years in geospatial machine learning, separating signal from noise across millions of acres of satellite imagery. That discipline—pattern recognition when the data overwhelms—shaped how I approach every leadership challenge since.
At Amazon, I served as Chief of Staff to a VP overseeing a $100B business and led product and engineering teams with P&L responsibility across 12 global marketplaces. I streamlined fragmented operations across the Amazon Registries business, creating the operational capacity to launch new product lines, unlock new customer-facing features, and expand into new markets.
The thread through all of it? Building operating models that coordinate without heroics, establishing rhythms that sustain momentum, and creating clarity when the map no longer matches the terrain.
Most organizations don't fail because they lose product-market fit. They fail because they lose their bearings at critical inflection points—when what got them here won't get them there, when informal coordination breaks under scale, when every system shows its cracks at once.
That's where I come in.
The Waypoint Advisory helps leaders navigate these inflection points with strategic clarity. I work with founders, GMs, and operators at high-growth Series B–D companies who are scaling faster than their systems can support—building the operating models, decision frameworks, and AI strategies that turn complexity into competitive advantage.
I'm currently completing MIT Sloan's AI Strategy program and write True Bearings, a weekly newsletter on strategic navigation for leaders scaling through uncertainty.
Let's find your bearings.