Creating a Strategic Narrative for Multi-Year Investment
Context:
A senior product organization needed to align on the multi-year vision for a major customer lifecycle business. Despite strong traction, leaders across Product, Engineering, Design, and Science had different interpretations of the long-term strategy, customer value, and investment priorities. The lack of a clear narrative made it difficult to secure leadership alignment and resourcing.
Problem:
The core issue was a fragmented strategic story—each function was advocating for a different rationale, outcome, and investment path, creating confusion at the executive level.
What I Did:
Synthesized inputs from cross-functional teams to map competing narratives and hidden assumptions
Built a unified strategic narrative that clearly articulated the business vision, customer value, and multi-year opportunity
Anticipated executive concerns and pressure-tested the narrative with leaders across functions
Crafted a crisp, repeatable storyline that connected the roadmap to organizational strategy and clarified “why now”
Outcome:
Leadership rallied behind a single, cohesive strategy, enabling faster investment decisions, clearer priorities, and a consistent message across teams. The narrative became the foundation for long-term roadmap planning and executive communication.
What this shows:
Strategic clarity often begins with narrative clarity. When leaders share the same story, alignment accelerates.